Famous UK department store introduces scent marketing

Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as variety of ambient scents in many of its 300+ different departments. The ladies swimwear area? Coconut oil, of course. Naturally, the garden section smells like freshly mown grass. The luxury accessories section is a bit further afield with the aroma of pomegranate.

Related links: Aroma is the “New Black” | UTalk Marketing

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One Response to Famous UK department store introduces scent marketing

  1. Pingback: Economist makes predictions for scent in marketing « Air Sense News

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