Famous UK department store introduces scent marketing
June 10, 2008
Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as variety of ambient scents in many of its 300+ different departments. The ladies swimwear area? Coconut oil, of course. Naturally, the garden section smells like freshly mown grass. The luxury accessories section is a bit further afield with the aroma of pomegranate.
Related links: Aroma is the “New Black” | UTalk Marketing
Entry Filed under: News. Tags: Ambient Scenting, Marketing, People and Companies, Retail, Trends.
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1. Economist makes predictions for scent in marketing « Air Sense News | December 10, 2008 at 2:58 am
[...] World in 2009 includes the explosion of scent marketing amongst its business-related predictions. Harrod’s is mentioned as the biggest British example of scent in retail, and it’s predicted that [...]