Famous UK department store introduces scent marketing

June 10, 2008

Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as variety of ambient scents in many of its 300+ different departments. The ladies swimwear area? Coconut oil, of course. Naturally, the garden section smells like freshly mown grass. The luxury accessories section is a bit further afield with the aroma of pomegranate.

Related links: Aroma is the “New Black” | UTalk Marketing


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Published by Prolitec, Inc.

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We’re excited about scent!

Scent is being used in amazing and creative new ways, in marketing, art, health, business, and life. Scientists are making new discoveries all the time about how we smell and what functions smell has in our lives.

Whether you're in the industry or just curious about different uses of scent, welcome to Air Sense News.

We invite you to send us your ideas and information about anything in the world of scent you'd like us to write about. Tell us about your scent-related projects and discoveries!

Max Airborne, Air Sense editor
mairborne@prolitec.com

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