Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as variety of ambient scents in many of its 300+ different departments. The ladies swimwear area? Coconut oil, of course. Naturally, the garden section smells like freshly mown grass. The luxury accessories section is a bit further afield with the aroma of pomegranate.
Related links: Aroma is the “New Black” | UTalk Marketing
Pingback: Economist makes predictions for scent in marketing « Air Sense News