Archive for June, 2008
Lawsuit filed over scent-related patent
Dial, maker of Dial soap and Renuzit air fresheners, is suing S.C. Johnson & Son, maker of Glade PlugIns air fresheners, for alleged patent infringement. This lawsuit follows on the heels of a suit that’s pending in federal court, in which Johnson claimed Dial was infringing on Johnson’s patent of the way the scents are emitted.
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Add comment June 29, 2008
Emirates Business looks at scent branding
There’s an interesting piece on scent branding in Emirates Business today. They offered some interesting factoids:
- In 2003, around $30 million was spent on aroma marketing around the world, and by 2010 that figure is expected to reach $220 million.
- According to some research, somewhere, the scent of roasted chicken is the most universally appetizing aroma in the world.
- The scent of Crayola crayons is ranked 18th of the 20 most recognizable smells in the world.
- People can recall aromas with 65 per cent accuracy after one year, while visual recall of photographs is about 50 per cent after three months.
Read more in Emirates Business 24-7.
Add comment June 19, 2008
Feeling low? Try on a bacon-scented tuxedo!
To go with those pork-scented postage stamps, we now have bacon-scented clothing. A tuxedo, to be exact. It’s from those funny folks over at Archie McPhee, who finally came up with something worthy of mention in New York magazine. Sadly, it’s actually an April Fools’ hoax.
Links: NewYork Mag, Archie McPhee
Add comment June 19, 2008
Prolitec launches computer-controlled scent delivery system
Prolitec has announced a new fully adjustable, computer-controlled, commercial scent-delivery system. Dubbed the Air/Q 510, the appliance serves spaces from 200 to 30,000 cubic feet, and uses a single board computer. Whereas most commercial ambient scenting systems have 3 or 4 settings, the Air/Q 510 has 50 precise settings, allowing the user the flexibility necessary to accommodate any room size or scent level. The system uses Prolitec’s micro-diffusion technology, which makes a scent impact with just a tiny scent concentration.
Designed for hotel lobbies, malls, retail stores and other public spaces, the Air-Q 510 can be installed in a track lighting system, an HVAC system, or mounted on the wall. It’s available in black and eggshell, or by special order in any custom color or texture.
Links: Prolitec
Add comment June 19, 2008
Travelodge offers rooms with choice of scent
The UK press is reporting that Travelodge, the budget hotel chain, has started offering rooms with a variety of available scents” Guests can choose from scents of chocolate, freshly cut grass, or the sea, which will be dispersed in their rooms at night. The scent options were chosen based on a survey of guests at Travelodge Birmingham Fort Dunlop. Also available at some of the hotels are “ReminiScents,” which are scented sheets that can be placed inside pillow cases, available in the scents listed above, as well as baby powder and apple pie.
Links: Easier Travel, Telegraph, TimesOnline, Travelodge UK
Add comment June 18, 2008
Ambius makes alliance with HVAC company
Global ambient scenting services distributor Ambius announced a North American alliance with Engineering Excellence, a U.S.-based HVAC facilities management company. The alliance will give Ambius access to a team of over 700 HVAC professionals for installation and support of Ambius’ Microfresh ambient scenting services, which use Prolitec’s nano-droplet technology. Ambius North America provides scenting services to over 22,000 clients, and employs 1300 personnel in 42 service locations.
Related Links: Ambius, Engineering Excellence
Add comment June 18, 2008
Scented postage stamps growing in popularity
A philatelic blogger has done an interesting review of scented stamps across the world during the past few decades. I can’t believe I missed the news that China’s 2007 Year of the Pig stamp smelled like sweet and sour pork!
It’s well worth checking out: Stamps of Distinction
And there’s another interesting article about scented stamps at Linns.com
1 comment June 17, 2008
