Soap company Unilever is trying to sell deodorants to the Asian market. According to Unilever, the Asian market has been difficult for sellers of fragrant products, because people in Asia are less concerned with what they smell like. A Unilever representative estimates that only 7 percent of Asians use deodorant. Unilever is aiming their campaign at the younger generation, seeking ways to get the kids on the body-odor eradication bandwagon. The company has had success introducing deodorant into other markets. including Russia. An ad campaign aimed at Russian women, focusing on the idea that women needed to smell nice to attract men, boosted sales from €10 million to €160 million in three years.
Read more in the Times Online
