Archive for May, 2008
Famous bakery expands its product line to include candles
Scented candles aren’t anything new, but I’m interested to learn that the grocery-store bakery of my midwestern childhood has come out with a line of scented candles. Yes, Entenmann’s famous baked goods are soon to be available in wax form, complete with the aromas of all-butter pound cake, raspberry danish and pumpkin pie. Sniff around for them in stores this fall. And if you’ve got a yearning before fall arrives, apparently Entenmann’s has lines of ice cream and flavored coffees on the market already.
Read more in Newsday.
Add comment May 30, 2008
Aromatic greeting card line launched
The 2008 National Stationery Show hosted the launch of a new line of scented greeting cards last week. The card line, from Scentsational Greetings, is dubbed Scentcology 101. The scent is activated by rubbing, and each scent is designed to elicit a particular mood. Each card has a scent definition printed on the back that explains the positive effects of its particular scent.
Link: Scentsational Greetings
Add comment May 28, 2008
Soap company tries to convince Asia it stinks
Soap company Unilever is trying to sell deodorants to the Asian market. According to Unilever, the Asian market has been difficult for sellers of fragrant products, because people in Asia are less concerned with what they smell like. A Unilever representative estimates that only 7 percent of Asians use deodorant. Unilever is aiming their campaign at the younger generation, seeking ways to get the kids on the body-odor eradication bandwagon. The company has had success introducing deodorant into other markets. including Russia. An ad campaign aimed at Russian women, focusing on the idea that women needed to smell nice to attract men, boosted sales from €10 million to €160 million in three years.
Read more in the Times Online
Add comment May 27, 2008
Prolitec moves to accomodate company growth
US ambient scenting company Prolitec, Inc. is moving its Milwaukee, WI headquarters in July. The company will soon be located in the new Canal Street Commerce Center, an urban redevelopment site in downtown Milwaukee. The new location is 400% larger than Prolitec’s current headquarters, a move that will accommodate the company’s rapid growth, according to CEO Richard Weening. Weening says Prolitec is planning to increase its employees by 50% over the next year. Prolitec’s new neighbors include the Harley-Davidson museum and the Potawatomi Bingo Casino.
Read more in the Milwaukee Journal Sentinel
Add comment May 26, 2008
Philadelphia exhibit highlights olfactory art
Philadelphia’s Ester M. Klein art gallery is the temporary home to an olfactory art exhibit about scent.
“Odor Limits,” co-presented by the Monell Center and the University City’s Science Center, explores the potential of smell in aesthetic experience, using scents to delve into “pressing, contemporary themes about cultural difference, personal identity, spirituality, and the body.” Artists include Oswaldo Maciá (London), Jenny Marketou (Athens/New York), Chrysanne Stathacos (Toronto/New York), and Clara Ursitti (Glasgow).
The exhibit is free to the public, and will be at the Esther M. Klein Gallery through June 28, 2008.
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Add comment May 24, 2008
Sensor technology incorporates living olfactory cells on microchips
Scientists at the Clark School of Engineering have been developing new sensor technology incorporating living olfactory cells on microchips. The cells are kept in place by means of tiny electrical fields on the chips, and their health is tracked by sensors on the chip. Because the sensors are incorporating real biological cells, they are expected to vastly improve upon current biochemical detection technology.
To give you a clue about potential applications of the technology, the research is being funded by the National Science Foundation, the Department of Homeland Security, and the Defense Intelligence Agency. Other possible uses seem to be limited only by the imagination. The sensors could detect explosives, spoiled food, and any number of chemicals. A patent application is currently pending.
Many more details are available in the full press release from the University of MD: “New Cell-Based Sensors Sniff Out Danger Like Bloodhounds.”
Add comment May 17, 2008
Scented lighting fixtures
Need a commercial lighting fixture that smells like linen? Look no further than Maryland-based Mobern Lighting Company, whose lights contain patented scented end caps. Fixtures are available in lengths from 24 to 48 inches, and the linen scent is expected to last for up to one year. The scent was created by Rotuba Extruders, Inc.
Related link: Mobern Lighting Company
Add comment May 13, 2008
