Monthly Archives: April 2008
Can the scenting industry address the scent-sensitive?
Scent marketers, here’s a challenge for you: How do we as an industry address the growing number of people who are sensitive to scent? MSNBC published a piece this week about the scent-sensitive fighting back. The article highlights a person … Continue reading
L.A. Times reviews science of aromatherapy
And while we’re on the subject of aromatherapy, let me tell you about an article that appeared last week in the L.A. Times, entitled “Aromatherapy is in your head, not your nose.” The gist, as you might guess, is that … Continue reading
Filed under News
Study examines effect of aromatherapy
On the heels of the Dutch orange study, a recent study published in Psychoneuroendocrinology looked at the aromatherapeutic effects of lemon and lavender. Results indicate that the scent of lemon has a positive effect on mood, while lavender has no … Continue reading
Filed under News
Orange aroma calms criminals in Dutch jails
A jail in the Netherlands recently conducted an ambient scenting study using the aroma of oranges. During the four-week study, in which the scent was dispersed through the jail’s air vents, police reported a dramatic reduction in fighting among the … Continue reading
MoMA exhibit includes smell artist James Auger
A current exhibit at New York’s Museum of Modern Art has some interesting work regarding smell by British artist James Auger. The New York Times highlighted Auger’s piece. “Smell +” in a recent article about the show “Science and the … Continue reading
Filed under News
ScentAir chooses new CEO
Scent-delivery provider ScentAir Technologies announced today they’ve hired Tom Conroy as their new CEO. Conroy, who has experience in the chemicals, metals, venture capital, finance and banking industries, replaces David Van Epps, who’d been CEO of ScentAir since October, 2004. … Continue reading
Filed under News
