Monthly Archives: April 2008
IFRA appointee announced
Steve Tanner has been appointed to the board of directors of the International Fragrance Association and its research organization, the Research Institute for Fragrance Materials (RIFM). Mr. Tanner is president and CEO of Arylessence, Inc., a fragrance and flavor manufacturer … Continue reading
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Addressing the scent-sensitive
Guest column written for Air Sense, by the Scent Marketing Institute, in response to Can the scenting industry address the scent-sensitive? Scent and sensationalism Here’s one juicy headline: A financial consultant in Manhattan claims hypersensitivity to fragrances, caused by the … Continue reading
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Asthma drug may fix hyposmia
Researchers at the Taste Smell Clinic have found that an old asthma drug can bring back smelling ability to those who’ve lost it. The drug, theophylline, restores some smelling ability to those with biochemistry-based smell hyposmia. Theophylline, used long ago … Continue reading
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Ambient scenting companies advertising via YouTube
Air Aroma, a scent marketing company based in Melbourne, is doing talk-free, animated television ads. Kyoto company Sante Claire has got an infomercial-style ad about its scent diffusers on YouTube. See and hear ultrasonic technology explained, and experience the beauty … Continue reading
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FiFi awards open to public voting
Consumers are getting their first chance ever to vote for the FiFi Fragrance of the Year. The voting takes place this month via social networking sites like Facebook and MySpace. More at basenotes FiFi pages: Facebook MySpace
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Sending scent from your phone
NTT has been hard at work incorporating fragrance into its communications services. As we reported in January, they’ve been testing internet-controlled fragrance dispensers. Currently under testing is a “Mobile Fragrance Communication service” that will allow users to send scents through … Continue reading
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Rose-scented newspapers well received
Hoping to “put a little romance in the air” last Valentine’s day, Australia’s mX newspaper came scented like roses. No scratch-n-sniff activation required, just rose-scented ink throughout the paper. mX is a free daily paper distributed in the three major … Continue reading
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