Scent marketing in the blogosphere

Branding Strategy Insider has been promoting scent as a key branding strategy. They’re publishing a regular column by Harald Vogt of the Scent Marketing Institute. Well worth reading, and perhaps a good place for branding and marketing professionals to send clients.

Posts so far include:

• The Sweet Smell of Scent Marketing
• Creating the Signature Scent

More good stuff can be found at Branding Strategy Insider

Additionally, I just stumbled upon an interesting Australian blog about scent:

• Aroma is the ‘New Black’