Sending scent from your phone

NTT has been hard at work incorporating fragrance into its communications services. As we reported in January, they’ve been testing internet-controlled fragrance dispensers. Currently under testing is a “Mobile Fragrance Communication service” that will allow users to send scents through their phone. Using NTT’s DoCoMo’s “i-mode” mobile web site, senders can create custom fragrance playlists and pair scents with visual and audio content. Recipients will require a fragrance-dispensing unit that contains 16 different base fragrances, which get mixed according to the recipe sent by the caller, delivering the desired scent. Scents can also be sent from an email message sent to a gateway associated with the recipient’s internet connection, which in turn delivers the instructions to the in-home unit. Once done with testing, NTT is planning to price the fragrance emitter at around $195 (¥20,000), with cartridge refills at around ¥1,600.

Read more in the New York Times and Information Week

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2 Responses to Sending scent from your phone

  1. Pingback: Will scent ever truly make it to the internet? « Air Sense News

  2. Pingback: Scent Marketing: Sending Smells by Phone

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