Rose-scented newspapers well received

April 8, 2008

Hoping to “put a little romance in the air” last Valentine’s day, Australia’s mX newspaper came scented like roses. No scratch-n-sniff activation required, just rose-scented ink throughout the paper. mX is a free daily paper distributed in the three major urban centers of the country. The mX plans to try other scents, including coffee, fruit and mint. According to NewsSpace, the scented issue was well-received by both readers and advertisers.

Read more at NewsSpace or News.com.au


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