Monthly Archives: April 2008
Wireless scenting on its way
Here’s a new one: Air Aroma is planning to introduce a wireless scenting system. They’ve dubbed it “Arologic,” a system in which scent machines will be networked wirelessly, manageable by remote access. Variables such as scent type, intensity and zone … Continue reading
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ABC tells the story of scent marketing
ABC did a special on its “Inside Business” program recently about scent marketing. Australian scent marketing company Air Aroma’s founder John van Roemburg is interviewed.
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DirecTV ads give a whiff of rubber
DirecTV’s been doing an ad campaign featuring scratch-n-sniff rubber scent. The ads, promoting DirecTV’s NASCAR channel, have been distributed as standalone mailers and as 4-page inserts in various magazines, including Sports Illustrated, ESPN The Magazine and NASCAR Scene. Reviews of … Continue reading
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Ambient scenting systems put to work in UK hospitals
UK ambient scenting company Signature Aromas has been placing their essential oil-based systems in hospitals to help reduce infections from airborne pathogens. The company’s Purazone system has been shown to be effective in destroying the deadly superbugs MRSA and C. … Continue reading
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Scent marketing in the blogosphere
Branding Strategy Insider has been promoting scent as a key branding strategy. They’re publishing a regular column by Harald Vogt of the Scent Marketing Institute. Well worth reading, and perhaps a good place for branding and marketing professionals to send … Continue reading
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Pentel adds scent to pencils
Pentel is offering a line of pencils with scented lead, using “nanobead” encapsulation technology. The nanobeads break open as you write, releasing subtle scents of green tea, rose or rosemary. Essential oils are used, and because they’re encapsulated in the … Continue reading
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IFF downgraded by JPMorgan
JPMorgan analyst Jeffrey J. Zekauskas downgraded shares of International Flavors & Fragrances in a note to investors last week. Citing slower sales in its fragrance segment during the fourth quarter of 2007, as well as rising food costs, IFF’s status … Continue reading
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