Air Sense News

Scent marketing is heating up, folks. I just received word that two new books are due for release at this summer’s SCENTworld.

Pictured at the left is What the Nose Knows: The Science of Scent in Everyday Life, by Avery Gilbert, chief scientist from the Scent Marketing Institute. Mandy Aftel says it’s “an insider view of the science and culture of smell,” and “an erudite, witty and opinionated guide.” It can already be pre-ordered from Amazon, and is due for release June 24, 2008.

And then there’s Whiff, which will focus on scent in marketing and design. From the book’s web site: “In addition to reporting the merits and scope of this global business phenomenon, Whiff offers readers diverse practical how-to strategies that industry leaders and entrepreneurs can put to good use in their own businesses.” It’s subtitled The Revolution of Scent Communication in the Information Age, and authored by C. Russell Brumfield and James Goldney. Brumfield is co-founder of a consulting company called “Whiff Solutions,” and is a member of the Scent Marketing Institute’s advisory board. He was on the Scent Marketing panel at GlobalShop 2008 earlier this month.

Links:

• SCENTworld 2008
• Air Sense Books of Interest