Air freshener diffusers are growing at the expense of scented candles and other forms of air fresheners, says a report from Packaged Facts. The report, entitled “The U.S. Market for Home Fragrance Products,” says that overall home fragrance sales totaled around $5.1 billion in 2007, and are predicted to reach $6 billion by 2012. Home air fresheners accounted for 45% of home fragrance sales in 2007, up from 36% in 2003. According to the report, the home air freshener market is equal in size to that of household cleaning products.
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