It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.
SCENTworld takes place June 29 – July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com
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