ScentWorld Expo hits NYC this summer
March 29, 2008
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.
SCENTworld takes place June 29 – July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com
Entry Filed under: News. Tags: Ambient Scenting, Branding, Conferences, Hotels, Marketing, People and Companies, Retail, Science, Trade Shows.
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1. New scent marketing books to be published this summer « Air Sense News | March 31, 2008 at 10:12 pm
[...] March 31, 2008 Scent marketing is heating up, folks. I just received word that two new books are due for release at this summer’s SCENTworld. [...]