Fragrance goes green

March 28, 2008

Fragrance and cosmetics manufacturing companies are responding to growing consumer demand for truly natural products. Terms like “green,” “sustainable” and “carbon footprint” are boldly making their way into the lexicon of the beauty industry. This is also good news for consumer safety. University of Genova scientists announced last week that they’ve developed the ability to make scented alcohols without toxic solvents, instead using the safer reducing agent sodium borohydride.

Read more at CosmeticsDesign.com

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Scent is being used in amazing and creative new ways, in marketing, art, health, business, and life. Scientists are making new discoveries all the time about how we smell and what functions smell has in our lives.

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