Marbella’s USP Hospital has begun an ambient scenting program in an effort to keep its patients feeling good. They’ve got the scent of talcum powder in the pediatric area, and aromas of wood and peach throughout the rest of the hospital. The scenting is part of the private clinic’s olfactory marketing strategy, which will soon be implemented at USP clinics throughout Spain.
Read more at SUR
Remarkable.
How does the Marketing team measure the success of this initiative?
Regards,
Anas