Monthly Archives: March 2008
Scented ads win award
The technology of Odorama-style scratch-n-sniff has definitely grown by leaps and bounds. New Hampshire-based printing company Concord Litho recently won an award for advertising printed with “scented varnish.” The award-winning magazine insert, which appeared in TV Guide, was a companion … Continue reading
New scent marketing books to be published this summer
Scent marketing is heating up, folks. I just received word that two new books are due for release at this summer’s SCENTworld. Pictured at the left is What the Nose Knows: The Science of Scent in Everyday Life, by Avery … Continue reading
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Diffusers are fastest growing form of air freshener
Air freshener diffusers are growing at the expense of scented candles and other forms of air fresheners, says a report from Packaged Facts. The report, entitled “The U.S. Market for Home Fragrance Products,” says that overall home fragrance sales totaled … Continue reading
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Scent increases investment returns, panel says
Women’s Wear Daily reported on the scent marketing panel at GlobalShop 2008, the branding conference and trade show that took place in Chicago earlier this month. The panel included Russel Brumfield, chairman and CEO of marketing company Whiff Solutions, Christine … Continue reading
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. … Continue reading
Fragrance goes green
Fragrance and cosmetics manufacturing companies are responding to growing consumer demand for truly natural products. Terms like “green,” “sustainable” and “carbon footprint” are boldly making their way into the lexicon of the beauty industry. This is also good news for … Continue reading
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Scent and sound join forces
Reviews of recent design/branding trade show GlobalShop 2008 are popping up. Among the news is an announcement by ScentAir and SoundTube to market a device that combines a speaker and a scent diffuser. Apparently it’s a directional speaker based on … Continue reading
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