Monthly Archives: February 2008
Patenting scents
Research, creation and patenting of synthetic scent molecules is a major focus of the fragrance industry. Synthetic fragrances make it possible to create an entirely new palette of aromas, and a cheaper way to reproduce existing scents that might otherwise … Continue reading
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Flavored ad in today’s People Mag
If you happen to see a copy of People Magazine today, look for the 2-page ad for Welch’s grape juice. What you’ll find is a step above scratch-n-sniff: a peel-off sticker that reveals an actual flavor sample. You just have … Continue reading
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Scenting: ambient market surpasses personal market
Personal fragrances are so yesterday. What’s happening is ambient scenting. International Flavors and Fragrances (IFF) Chairman Robert Amen estimates that the “functional fragrance” market now doubles the size of the personal fragrance market. In an article published Friday in Women’s … Continue reading
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New USB aroma devices from Hong Kong
Hong Kong company Brando has really been cranking out the USB-powered aroma devices. New to its product line is the “USB Aroma Radio + Speaker,” featuring an essential oil burner, a 7-color changing LED light, speaker and stereo minijack, and … Continue reading
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Scent can sell a home, or not
Some friends of mine have put their house up for sale. In preparation for their first weekend “open house,” along with all the scrubbing and painting and making everything look just so, their real estate agent instructed them to bake … Continue reading
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Society of Sensory Professionals to hold inaugural conference
The Society of Sensory Professionals (SSP) is announcing their Inaugural Conference, which will be held in Cincinnati, Ohio (USA) November 5-7, 2008. The conference’s theme is “Creating the Future,” which “builds on the mission of advancing the field of sensory … Continue reading
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Cognitive effects on odor perception: fear factor?
Studying the relationship between language and odor perception seems to be quite a trend among scientists. Last month I posted about two studies that explored the link between knowing the name of an odor and liking or disliking it (see … Continue reading
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