Monthly Archives: January 2008
Israeli bank adopts scent branding
In an effort to increase customer loyalty, Israel’s Bank Leumi is using scent to brand itself. The proprietary scent, a combination of green tea and wormwood, is currently being tried in 100 banks across Israel. According to the Jerusalem Post, … Continue reading
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Olfaction makes its way to World Economic Forum
The World Economic Forum has never smelled better. Christophe Laudamiel, perfumer of International Flavors and Fragrances, has created 8 fragrances, each of which will be ambient in meeting rooms during various moments of the WEF’s annual meeting next week in … Continue reading
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Microwave popcorn eater sues over lung disease
The first known consumer to have developed lung disease from sniffing the butter flavoring used in microwave popcorn has filed a law suit against the popcorn company. The lung disease, bronchiolitis obliterans, has been known to affect factory workers who … Continue reading
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Scenting the revolution
Fragrance isn’t just for marketing products anymore. Spain’s Catalan Socialist Party (PSC) is using fragrance to try and win an election. The party’s new fragrance is a mixture of Mediterranean fruits and herbs whose collective aroma smells like socialism’s values: … Continue reading
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Shoes that smell like bubblegum
If you’re in the market for shoes that smell like bubblegum, Brazilian company Melissa is making your dreams come true. Melissa’s shoes are made from recycled plastic, so they’re green and ultra lightweight. Read about them at Hippy Shopper, buy … Continue reading
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Subliminal scents more likely to affect perception
Marketeers using scent to influence customers’ moods will be interested to know that the heavy-handed approach is probably less effective. Northwestern University researches have found evidence that suggests subliminal scents are more likely to influence behavior than stronger scents. Subjects … Continue reading
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Perfume company creates apartment for product launch
Seeking innovative marketing strategies for the launch of its latest Chloe fragrance, Coty used an unlikely setting: a typical Parisian apartment. “Chloe’s apartment” was created specifically for the release of the new fragrance, and the scent was diffused throughout the … Continue reading
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