Rachel Herz, olfactory scientist and author of “The Scent of Desire,” has an entertaining piece about scent marketing in the latest issue of AdWeek. Most of what she mentions are things you’ve read here before, but there are a couple of interesting exceptions. Did you know that Exxon On the Run stores increased coffee sales by 55% by adding a coffee scent to their coffee machines? Impressive. Worth the read.
Read it in AdWeek
