Cosmeticsdesign.com has done an interesting bit about perfume companies’ efforts to market the healthful benefits of their fragrances. We’ve got House of Rose‘s alcohol-free perfumes for healthier skin, some of which have anti-aging properties. Apparently the scent of pink grapefruit has been found to reduce perceived age by several years, so they’ve got a pink grapefruit scent. Their fragrances all contain “lab certified human pheromone attractants,” too. And then there’s a French perfume, Smiley, that’s been marketed as an anti-depressant for the past year or so. Smiley contains phenylethylamine and theobromine which, according to the company, create happy feelings and block stress-triggering chemicals. It even comes in a medicinal-appearing bottle.
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