Olfaction makes its way to World Economic Forum

The World Economic Forum has never smelled better. Christophe Laudamiel, perfumer of International Flavors and Fragrances, has created 8 fragrances, each of which will be ambient in meeting rooms during various moments of the WEF’s annual meeting next week in Davos, Switzerland. While delegates including UK’s Prime Minister Tony Blair, former US Secretary of State Henry Kissinger, Pakistani President Pervez Musharraf, and the CEOs of Chevron and JP Morgan grapple with the painful issues of today’s global economy, they’ll be sniffing fragrances Laudamiel hopes will “overcome the gloom.” Among the fragrances are Gigabyte, meant to inspire high tech and optimism; Glacier, meant as a tribute to the shrinking ice cap of the Artic; Happiness; and Six Continents. Swiss security officials will be test-sniffing the fragrances before they’re unleashed on the delelgates. Read more at Bloomberg.com and CNN