Olfaction makes its way to World Economic Forum
January 17, 2008
The World Economic Forum has never smelled better. Christophe Laudamiel, perfumer of International Flavors and Fragrances, has created 8 fragrances, each of which will be ambient in meeting rooms during various moments of the WEF’s annual meeting next week in Davos, Switzerland. While delegates including UK’s Prime Minister Tony Blair, former US Secretary of State Henry Kissinger, Pakistani President Pervez Musharraf, and the CEOs of Chevron and JP Morgan grapple with the painful issues of today’s global economy, they’ll be sniffing fragrances Laudamiel hopes will “overcome the gloom.” Among the fragrances are Gigabyte, meant to inspire high tech and optimism; Glacier, meant as a tribute to the shrinking ice cap of the Artic; Happiness; and Six Continents. Swiss security officials will be test-sniffing the fragrances before they’re unleashed on the delelgates. Read more at Bloomberg.com and CNN
Entry Filed under: News. Tags: Trends, Ambient Scenting, Politics.
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1.
harald | January 17, 2008 at 11:46 pm
Christophe is with International Flavors and Fragrances, IFF, (there’s no such thing as the International Fragrance Foundation).
Gotta give credit where credit is due…
Harald H. Vogt
Scent Marketing Institute
2.
Air Sense | January 17, 2008 at 11:48 pm
Yes, clearly! Thanks for the correction.
3.
Anonymous | January 18, 2008 at 1:36 am
Ooo, what scent purveyor wouldn’t die to determine *those* scents! I’m seeing a future in fragrances for political lobbyists…
4. Air Sense News | October 17, 2008 at 6:24 pm
[...] 17, 2008 You may recall that ambient scenting had a role at the World Economic Forum in Davos, Switzerland last January. Now Central Europe’s economic forum is incorporating scent, too. “Scent support” [...]
5. Krynica forum incorporates scenting « Air Sense News | October 17, 2008 at 6:24 pm
[...] 17, 2008 You may recall that ambient scenting had a role at the World Economic Forum in Davos, Switzerland last January. Now Central Europe’s economic forum is incorporating scent, too. “Scent support” [...]