Perfume company creates apartment for product launch

Seeking innovative marketing strategies for the launch of its latest Chloe fragrance, Coty used an unlikely setting: a typical Parisian apartment. “Chloe’s apartment” was created specifically for the release of the new fragrance, and the scent was diffused throughout the apartment. Celebrities and the press were invited to discover the new scent by wandering throughout its rooms, enjoying the sensory experience. This is the Chloe brand’s first fragrance release since 2005. Read more at Cosmetics Design Europe