NTT’s foray into fragrant business applications

IEEE Spectrum has done a great piece summarizing the history of fragrance-related business activities of Tokyo’s NTT Communications Corporation. NTT has been experimenting with fragrance for about three years now, testing a wide variety of business applications and consumer reactions. Applications include an internet-controlled fragrance dispenser, which has up to 80 different fragrances. Users download scent mixture recipes from NTT’s web site and upload them to the fragrance devices. The company is also testing digital signage that emits scent. Check out IEEE Spectrum’s article: NTT Becomes a Smell-o-Phone Company.