NTT’s foray into fragrant business applications
January 2, 2008
IEEE Spectrum has done a great piece summarizing the history of fragrance-related business activities of Tokyo’s NTT Communications Corporation. NTT has been experimenting with fragrance for about three years now, testing a wide variety of business applications and consumer reactions. Applications include an internet-controlled fragrance dispenser, which has up to 80 different fragrances. Users download scent mixture recipes from NTT’s web site and upload them to the fragrance devices. The company is also testing digital signage that emits scent. Check out IEEE Spectrum’s article: NTT Becomes a Smell-o-Phone Company.
Entry Filed under: News. Tags: Ambient Scenting, Marketing, People and Companies, Telecommunications, Trends.
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1. Sending scent from your phone « Air Sense News | April 21, 2008 at 10:01 pm
[...] 10, 2008 NTT has been hard at work. As we reported in January, they’ve been testing internet-controlled fragrance dispensers. Currently under testing is a [...]
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