Monthly Archives: November 2007
Japanese retailers increase sales with "aroma digital signage"
In an effort to attract diners, Tokyo restaurant and beer hall “Kirin City” is experimenting with ambient scenting in its entryway. They’ve got good reason to think it will be a success. Other Japanese businesses are doing it. A Tokyo … Continue reading
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Italian textile maker adds scent to repertoire
Italian textile maker Tessitura Tainia is planning a line of shirts that smell like strawberry, mint, orange, lemon, and coffee. According to the company, the smells will be incorporated into the fibers, and the effect will last for more than … Continue reading
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Kids undergo sniff test
Minneapolis’ Children’s Hospital has been studying how kids of different ethnic backgrounds interpret different smells. This study is among the first scholarly research on the effects of ethnicity and gender on kids attitudes toward fragrances. The study involved kids from … Continue reading
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Sense of smell holds a key to sense of fear
In a recent study published in Nature, University of Tokyo scientists revealed an important connection between scent and fear. By genetically altering a mouse’s sense of smell, scientists have cause the mouse to lose its innate fear of the potential … Continue reading
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Former Sharper Image exec joins scent media firm
Scent media firm Prolitec, Inc. has named Roger Bensinger as Executive Vice President of Business Development and Marketing. Bensinger was formerly Senior Vice President of Marketing and Business Development for specialty retailer The Sharper Image. Prolitec is counting on Bensinger’s … Continue reading
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Ambient scenting gets sophisticated
The ambient scenting industry is booming. Retail establishments across the world are continuing to adopt ambient scenting as a way to enhance the customer shopping experience and to increase sales, and it seems to be working. Among recent adopters is … Continue reading
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"Pleasant" aromas found to be universal
Scientists in two continents collaborated recently on a study of odor perception across different cultures. The team of researchers, from California’s UC-Berkeley and Weizmann Institute of Science in Israel, found that the reaction to an aroma as “pleasant” is a … Continue reading
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