Hotel chain unscents itself
November 23, 2007
The majority of travelers prefer an unscented hotel room, according to a survey completed last month by Hampton Hotels. The hotel chain is taking this to heart, and has joined with Proctor & Gamble in a brand-wide initiative dubbed “Non-Scents.” Non-Scents is promoting rooms that smell like nothing but fresh air. Hampton has “nonscented” all of its 145,000 hotel rooms. More at Hotel Interactive
Entry Filed under: News. Tags: Branding, Hotels, Marketing, People and Companies, Trends.
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