Ambient scenting gets sophisticated

The ambient scenting industry is booming. Retail establishments across the world are continuing to adopt ambient scenting as a way to enhance the customer shopping experience and to increase sales, and it seems to be working. Among recent adopters is Diane Von Furstenberg’s flagship high-fashion clothing store in Manhattan. Ms. Von Furstenburg hired Prolitec to install two scent delivery systems, one delivering scent through the HVAC system and one diffusing scent under a canopy outside the store. Prolitec’s systems take ambient scenting to a new level, not using any harmful propellants, aerosols or alcohols that might cause health problems, and leaving no residue. Read more at DDI.