Monthly Archives: October 2007

Sensory and consumer researchers to gather at EuroSense 2008

EuroSense 2008, the Third European Conference on Sensory and Consumer Research, will take place from 7th – 10th September, 2008 at the University of Applied Sciences, Hamburg, Germany. The conference is currently seeking presenters for the following topics: New Aspects … Continue reading

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Indian government launching scented shirt line

Just in time for Diwali, the Tamil-Nadu government’s Co-optex is launching a line of scented shirts. Inspired by Keralan weavers that used Ayurvedic materials in their yarns, Co-optex’s shirts will be made from organic cotton yarns that have been treated … Continue reading

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Scented patch aimed at libido enhancement

A Canadian company has been looking at the olfactory system for answers to libido problems. Last month they released a wearable, non-transdermal aroma patch for enhancing libido. According to the company, the scent molecules mimic the size, shape and electrical … Continue reading

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Sensory marketing increases sales in India

Sensory-based branding and marketing in modern retail is on the rise in India. Mumbai-based grocery chain Food Bazaar doubled its sales of alphonso mangoes this season by spraying mango scent to lure customers in faraway sections of the store over … Continue reading

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Essential oils studied for anti-irritant properties

The cosmetics industry has been using essential oils for their fragrance, but many essential oils have other positive properties, such as antiseptic and anti-irritant properties. According to a recent study, even very low concentrations of fragrant materials exhibit anti-irritant properties, … Continue reading

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Aerobiologists to convene in Finland, Argentina

The 4th European Symposium on Aerobiology takes place in August 2008 in Turku, Finland. The meeting will provide scientists with an update on various aspects of aerobiology. The topics of the meeting include forensic palynology, satellite imaging, meteorology and long-distance … Continue reading

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Smellovision devotee looks toward film festival

U.S. artist Megan Dickerson wants to bring back the concept of Smellovision. Working with the Boston Children’s Musem and the Sense of Smell Institute, she’s been experimenting with fragrances. Dickerson has offered outdoor screenings of Willy Wonka and the Chocolate … Continue reading

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