Sensory-based branding and marketing in modern retail is on the rise in India. Mumbai-based grocery chain Food Bazaar doubled its sales of alphonso mangoes this season by spraying mango scent to lure customers in faraway sections of the store over to the fruit department. Food Bazaar is only one of a host of Indian retail establishments experimenting with a variety of new sensory-based marketing tools including taste, touch and smell. Read more at DNA India
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