Monthly Archives: September 2007

Ambius chooses Prolitec for new ambient scenting services

Ambius, a division of business-services company Rentokil Initial, is launching ambient scenting services across Europe. The company, known world-wide for its services to hotels, casinos, offices and retail establishments, announced recently that they’ve chosen US-based Prolitec’s scenting technology for the … Continue reading

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British pubs to come up smelling like roses in wake of smoking ban

British drinking establishments are no longer unbearable because of all the tobacco smoke. Instead, they’re unbearable because there’s nothing to disguise what the places really smell like: sweaty club-goers, dank basements, and stale beer. That’s the buzz around Britain these … Continue reading

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Prolitec names US Sales Manager

Prolitec Inc., a leading provider of indoor air quality and scent media services, named Michael Demet as National Sales Director. Demet was formerly National Accounts Manager for DMX Music where he managed music services sales to national groups in the … Continue reading

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Scientists honing in on olfactory answer to malaria

The mysteries of the malaria mosquito are being uncovered by scientists in an effort to combat malaria. The holy grail, according to an NIH-funded study, is in the specific details of the malaria mosquito’s highly complex olfactory system. A detailed … Continue reading

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Philippine city nurtures its fragrant reputation

The city of Baguio is renowned in the Philippines for its pine scent. Yet, over the years, the presence of pine trees in the city has dwindled considerably. City officials have vowed to return the pine scent to Baguio by … Continue reading

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LA Times rolls out first-ever scented-ink advertisement

The LA Times, the largest metropolitan newspaper in the US, announced that this Sunday’s paper will feature the first-ever ad using scented ink. The ad, promoting the film “Mr. Magorium’s Wonder Emporium,” will smell like frosted cake, and appear in … Continue reading

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Olfactory subsystem key to chemical communication between individuals

University of Maryland scientists have uncovered a unique olfactory subsystem in mice that allows them to communicate hormonal states between individuals, specifically information about water and salt balances in the body. Most mammals have a main olfactory system and an … Continue reading

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