Hotel scent branding on the rise

Scent branding in hotels is on the rise. Numerous hotel chains across the US, including Westin, Omni, Marriott, Hyatt and others are scenting their public spaces in an effort to create sensory-based brand identities. According to a report in Hotel and Motel Management, midmarket hotels such as the Courtyard Marriott are also investigating the possibilities of this type of sensory branding. Popular methods of delivery include the hotels’ HVAC systems and strategically placed scent machines. Regarding guests with scent sensitivities, a Westin executive is reported to have received only two comments from sensitive guests, both of whom thought they’d have a problem, but didn’t. Read more at Hotel and Motel Management and the Atlanta Journal Constitution.