Dr. Jay Gottfried of Northwestern University Feinberg School of Medicine was awarded the 2007 Science of Fragrance Award. The award, sponsored jointly by the Sense of Smell Institute and the Association for Chemoreception Sciences, was bestowed on Gottfried in honor of his work on olfactory perception. Gottfried’s research shows that human perception of odors can be changed at both behavioral and neural levels. The study suggests that perception of fragrances can be enhanced if linked to potent emotional cues, such as in advertising, branding and package design. Read more at SOSI
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