Monthly Archives: March 2007
Flash drives get fragrant
The world of multitasking is taking on new combinations every day, it seems. Now we’ve got the USB Scent Drive, which stores up to a GB of data while diffusing scented oil into your computing atmosphere. The oil warms while … Continue reading
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Internet will deliver scent by 2015
Korean technology experts project the internet will carry scent by 2015, says Korea’s Ministry of Information and Communication. According to the ministry, scent will be digitized into binary code, which can travel over a broadband connection. Users will have cartridges … Continue reading
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Eastern Germans will soon be sniffing the past
Playing on consumers’ “ostalgia” — nostalgia for the old days of East Germany — an eastern german mail order company has created eau de karl marx. The fragrance combines aromas of tobacco, washing powder and glossy magazines,which together make the … Continue reading
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Samsung jumps on scented bandwagon
Samsung is making a foray into sensory branding at their flagship electronics store in Manhattan. With Prolitec diffusers hidden in the ceiling and a signature scent developed by branding consultants, the store carries a subtle, relaxing, tropical aroma. Hoping to … Continue reading
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Scent strips cause controversy in San Francisco
San Francisco bus shelters were the brief hosts of a scented “Got Milk?” ad campaign last month. Using scented strips infused with the aroma of chocolate chip cookies, the advertising company CBS Outdoor was hoping to remind bus riders how … Continue reading
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US newspapers to run scented advertising
American newspapers USA Today and The Wall Street Journal are getting ready to run scratch-and-sniff ads that use scented ink. Scent capsules will get put into the printing press, eliminating the need to print the scented advertisements separately from the … Continue reading
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Scent-enhanced movies: Beyond Odorama
Not since John Waters’ 80′s movie gimmick “Odorama” have movies smelled so real. This month, Thierry Mugler released a fragrance collection designed to accompany the newly-released film Perfume: the Story of a Murderer. The set contains 15 scents, each meant … Continue reading
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