Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
SPA-QUALITY SCENTING TECHNOLOGY COMES TO THE HOME—AND DESKTOP
–Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
MILWAUKEE (7/7/09) – The world’s most elegant hotels, resorts, spas and retail shops have long understood the power of scent to improve the customer experience. Now, thanks to the introduction of Prolitec Inc.’s new Air/Q™ Whole Room Air Freshener™, homeowners can use a sleek, miniaturized version of the company’s highly popular commercial scenting technology to erase odors and enhance the ambiance of any room—without the safety and environmental issues associated with most other air freshening methods.
Air/Q™ is a sleek five-inch cube, handsome enough to be on display and small enough to be hidden away. The system can be adjusted for any size room and homeowner preference for scent strength. Air/Q™ works continuously to erase odors, including pet and common household odors, while also maintaining a consistent level of scent. Homeowners can choose from a dozen of Prolitec’s most popular commercial scents, including Clear Sky, Lemon Verbena, Rose and Peony, and Mojito.
“Air/Q™ is the first and the only fully adjustable room air freshener on the market today,” said Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “Scent intensity levels can be set from ‘1’ to ‘50,’ to precisely match room size and user tastes. Air/Q™ can be programmed to start and stop at certain times each day. Most of all, Air/Q™ is the greenest, safest way to kill odor and introduce scent into the air. It is the same technology proven effective in demanding commercial settings, but miniaturized for home use.”
The Air/Q™ is available for purchase at www.airq.com, which also offers accessories and refill cartridges of proprietary scents.
Prolitec’s new Air/Q™ comes at a time when consumers are spending more hours at home and have an even greater interest in the use of scent to improve the home environment. This has created a booming market for household air-care products that is estimated at $8 billion a year, including scented candles. At the same time, however, consumers are increasingly aware of the potentially harmful consequences of open-flame candles and the soot they produce, as well as the VOCs emitted by some other home air fresheners. “Air/Q™ was created to address the deficiencies of low-performance, traditional air fresheners. Some of these have safety issues. None is adjustable to room size and the consumer’s taste, nor do these old-fashioned approaches provide a uniform scent effect,” Bensinger noted.
To that end, Air/Q™ takes advantage of Prolitec’s patented micro-droplet technology, which erases odors and delivers a uniform scent effect impact with an ultra-low quantity of scent: less than 1 molecule for every million compared with 20,000 per million from conventional aerosols. “This extremely low quantity of scent formulation, free of harmful VOCs, makes us the greenest way to scent a home,” Bensinger said.
The launch of the Air/Q™ Whole Room Air Freshener follows the recent introduction of the Air/Q™ Whole House Air Freshener™ or “WHAF,” which is installed in the home heating and air conditioning system. The WHAF is available through selected heating, ventilation and air conditioning contractors throughout the U.S.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world. Prolitec also sells scent systems for the home at www.airq.com.
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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, AirQinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net
Add comment July 7, 2009
Olfactory biometrics to be used in fraud prevention
So much for that signature on your credit card. Soon you won’t need to sign it at all, because it will smell like you. American Express has filed a patent on olfactory biometrics technology that will add a customer’s “smellprint” to their credit card. Store clerks using e-nose technology would sniff the card, then the customer, looking for a match. Read more at Best Mode.
Add comment June 4, 2009
NYC hosts surreal, scented environment
Giant nylon stockings filled with aromatic spices are hanging from the ceiling of NYC’s Park Avenue Armory. The scented socks are part of “Anthropodino,” a surreal, psychedelic, earthy environment created by Brazilian artist Ernesto Neto. Experience it through June 14 at the Park Avenue Armory at 67th Street; (212) 616-3930, armoryonpark.org.
Read more at the New York Times.
Add comment May 16, 2009
Adergy Selects Prolitec as Technology Solution Provider for Scent Marketing & Odor Remediation Services to Supermarkets, C-Stores
MILWAUKEE, March 25 /PRNewswire/ — Prolitec, Inc. today announced that it has been selected by Adergy, Inc., a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and odor remediation services to the supermarket and convenience store industries.
Under the agreement, the Gulf Breeze, Fla.-based Adergy will market Prolitec’s services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and c-store sectors. This will augment the company’s current programs that utilize Trusonic Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging, and national and local advertising.
Milwaukee-based Prolitec’s technologies will be introduced to the supermarket and c-store sectors through Adergy’s newly formed Adding Sense(R) Division. The relationship may also open new opportunities for Prolitec with certain non-food retailers, adding to its existing scented marketing retail programs.
“After careful consideration of the Prolitec technology advantage over all competing providers in the marketplace, we decided to partner with Prolitec to offer the best sensory marketing solution and the best value to our clients,” said Adergy President John Greenfield. “For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec’s services provide a key marketing tool in the most competitive retailing environment in decades. With Prolitec’s flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous.”
The Adding Sense Division will also market Prolitec’s odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.
“We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors,” said Roger Bensinger, Executive VP of Marketing at Prolitec. “With this new capability, Adergy effectively becomes the one-stop source for food retailers for digital music and messaging, scented marketing and odor remediation. We see great synergies here.”
While Adergy currently focuses on the supermarket and c-store industries, the company will be exploring opportunities to selectively expand its services to non-food retail sectors through its capacity as a Total Solutions Provider for Trusonic. “Adergy’s potential move into these other retail markets where Trusonic’s superior technology is being deployed could ultimately create additional opportunities for our scent marketing programs in the retail arena,” Bensinger said. Trusonic currently provides in-store music and on-hold messaging to such major retailers as Ace Hardware, Crate & Barrel, Dillard’s, Guitar Center and Jos. A. Bank Clothiers.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About Adergy
Adergy (www.adergy.net) is a premier Total Solutions Provider of Trusonic Internet transmission technology for music, custom, location-specific messaging and national and local advertising to the supermarket and convenience store industries. It currently services over 26 major retailer and convenience store banners in 34 states–with over 8,000 messages aired each week. The company’s new Adding Sense(C) Division will be a Prolitec Services provider of sensory marketing and odor remediation services.
Supermarket and c-store retailers seeking information on Adergy’s music, scent and odor remediation products should contact: John Greenfield, President, Adergy Inc., at 888-255-1105 or jgreenfield@adergy.net
Add comment March 26, 2009
Prolitec unveils home air-freshening system
Prolitec unveils the world’s first fully adjustable, HVAC-integrated home air-freshening system at Chicago’s AHR Expo
CHICAGO (1/26/09) – Amid the slowdown in commercial and residential construction, HVAC-industry professionals are focusing harder than ever on innovative ways to boost revenue. In a major new sales-generating opportunity for the industry, Prolitec, Inc. today unveiled the Air/Q™ Whole House Air Freshener™ (WHAF)—the first fully adjustable, HVAC-integrated home air freshening system.
The new technology, on view through Jan. 29 at the AHR Expo at McCormick Place (booth 1243), comes at a time of rising concern among consumers about the harmful effects of aerosols, plug-in air fresheners, reed diffusers and other low-performance air fresheners, noted Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “People today want to add scent to their total home experience, but thanks to the green movement they also are much more aware of what is in the air,” he said. “They are particularly concerned about the ill effects of volatile organic compounds (VOCs) emitted in large doses by some of these old-fashioned products, including scented candles.”
Prolitec created Air/Q WHAF to give homeowners a safe, affordable and highly efficient air-freshening alternative, Bensinger said. This proprietary technology and chemistry, he added, already is in use at many major hotels, resorts and spas. Without flame or heat and without releasing any harmful VOCs, Air/Q WHAF creates a pleasant scent throughout the home. As an option, when used with ARIA ™, Prolitec’s breakthrough air-treatment agent also being introduced at AHR Expo, Air/Q WHAF and automatically sanitizes the air by killing airborne odor-causing bacteria and mold, fungus and microorganisms.
Patented micro-droplet technology enables Air/Q WHAF to deliver a uniform air treatment and scent throughout a home using an ultra-low concentration of liquid, and with no build-up in the duct work, Bensinger explained. “The system puts out droplets that are less than 1 micron in diameter, compared to a typical aerosol droplet of 50 microns,” he said. “These micro-droplets weigh about a million times less than those formed by traditional aerosols. Consequently, Air/Q WHAF can cover massive spaces using a tiny fraction of the liquid required by other air-fresheners, and does so in a much more uniform way.”
HVAC professionals will find Air/Q WHAF simple to install—it attaches to air handlers using a mounting template with four screws—and Prolitec designed the system to make cartridge-replacement easy for homeowners. In addition to direct sales of and installation fees for AIR/Q WHAF, a variety of air-freshening agents are available for sale as a recurring revenue opportunity, especially for spring and fall check-ups. “The ambient scent business has taken off in recent years,” Bensinger said. “Prior to Air/Q WHAF, however, no product could uniformly and efficiently cover the entire home.”
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, WHAFinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net.
Add comment January 25, 2009
Prolitec introduces programmable air sanitizer
New Programmable System is First to Continually Sanitize the Air in HVAC Ducts and Commercial, Medical and Residential Spaces
Prolitec’s ARIA(TM) formulation works with HVAC-based delivery system to kill airborne odor causing bacteria and mold, fungus and organisms
MILWAUKEE, WI, Jan. 19 — Aerosol sprays that kill odor-causing bacteria in the air — including mold and fungal spores — clearly are a hit with consumers. But these products treat enclosed rooms one at a time, and their effects are temporary. A new chemical formulation and delivery system created by Prolitec, Inc., can be programmed to sanitize the air continuously or during specific times of day throughout HVAC ducts and occupied enclosed spaces — with applications ranging from homes to medical facilities; doctor, dentist and veterinary offices; schools and classrooms; long-term care facilities, health clubs, bars, hotels, cruise ships, schools, theaters and gaming facilities.
The new air-sanitizing agent, called ARIA™, won EPA registration in November. It works in tandem with Prolitec’s existing family of Air/Q ambient-scenting and odor-control systems, which already are widely used in the hospitality, gaming and retail sectors. Moreover, ARIA will also be available for the home via a soon-to-be-announced, next-generation version of Air/Q that Prolitec custom-designed for residential use. Because of its ability to continually sanitize the air within enclosed spaces, ARIA is of keen interest to HVAC professionals for continuously cleaning the air in ducts and any type of indoor facility where airborne odor causing bacteria and mold may thrive.
“ARIA and an Air/Q appliance provide a simple-to-use, cost-effective system to continuously sanitize the air we breathe,” said Richard Weening, Chairman and CEO of the Milwaukee-based Prolitec. “This is a real first, and we believe it is reasonable to call it a breakthrough. What is more, the EPA registration verifies our claims about what ARIA can do.
“ARIA is effective in a wide range of spaces from very small to very large,” he continued. The product uses Prolitec’s HVAC-mounted system for homes and larger commercial spaces, while the company’s table-top, wall or ceiling mounted units can serve individual rooms up to 20,000 cubic feet. Available in odorless or scented versions, ARIA is invisible, leaving no surface deposits.
Prolitec’s computer-controlled system Air/Q system works by converting the ARIA formulation into non-toxic, micro-droplets less than 1/100th the diameter of a human hair to instantly create a sanitizing vapor throughout the enclosed space. ARIA is packaged in tamper-proof, recyclable cartridges that are easily inserted into the installed Air/Q appliance, and changed periodically by the user in the home or office, or by Prolitec service technicians in large commercial facilities.
Today’s consumers show a clear preference toward pleasant ambient-scent experiences, and they also are more concerned than ever about potentially harmful airborne odor-causing bacteria and mold in their home. Indeed, this concern has helped fuel growth of an entire industry focused on cleaning HVAC ducts. Some of these companies even try to sweep away vegetative mold spores. “The challenge is that, mold spores are typically 1/50th the diameter of a hair, which is less than a micron in diameter,” Weening said. “Trying to physically sweep or vacuum them up is really not possible. The ARIA approach, by contrast, kills airborne mold and fungal spores circulating within HVAC systems, and helps prevent them from spreading within the home or building.”
Prolitec, which has filed preliminary patent applications for ARIA’s key processes, will unveil the new formulation and delivery system on January 26 at the AHR Expo show in Chicago.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
Via MarketWatch
Add comment January 20, 2009
Perfume kiosk targets individuals by supposed gender
A French scent marketing company has teamed up with an “audience measurement solutions developer” to make scent marketing a little more personal. They’ve developed a system that uses video technology to determine the apparent gender of a person walking by, then emits the scent deemed appropriate for that person’s gender. Given today’s variety of sex and gender configurations, is sounds problematic, to say the least.
Read more at Kiosk Marketplace
Add comment January 15, 2009
