Ambius to scent U.S. Omni Hotels and Resorts
BUFFALO GROVE, IL, Dec 17, 2009 (MARKETWIRE) — Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. Omni, renowned for its unique luxury portfolio in leading business gateway cities and resorts locales and for their award-winning service, will be utilizing a variety of Ambius scents in hotel lobbies and other areas of the properties to help create memorable experiences for their guests.
Ambient experiences can play an important role in attracting and retaining repeat customers in numerous settings. Of the five senses, smell is often considered the most powerful trigger of emotions and memories. With Ambius’s state-of-the art Microfresh program, Omni will be able to have each hotel choose a particular scent which is in keeping with the authentic, locally oriented design and decor of the property to further deliver an ambience which captures the true essence of the destination.
“Omni has become recognized in the hospitality industry for using an innovative, sensory approach to ensure we create an engaging, comfortable environment for our guests,” said Stephen Rosenstock, senior vice president for brand standards for Omni Hotels & Resorts. “Ambius is perfectly positioned to provide the products and services we are seeking as we evolve the program by customizing the scents in our properties based on the particular ambience we are looking to achieve for each.”
“Our ambient scenting system results in a holistic, inspiring and memorable atmosphere which complements and reinforces Omni’s mission to exceed the expectations of guests. We’re extremely pleased to partner with like-minded companies who have discovered the role that scent can play in creating a unique experience,” said Jeff Mariola, Ambius divisional managing director.
About Ambius
Ambius offers a full spectrum of services to enhance the interior space for the hospitality, healthcare, retail, and commercial industries. From ambient scenting to interior landscaping, holiday decor, decorative wall art and fresh fruit and flower deliveries to businesses in 18 countries in Europe, North America, South Africa and the Asia-Pacific region. Ambius is a division of Rentokil Initial plc /quotes/comstock/23s!e:rto (UK:RTO 114.12, -3.50, -2.96%) . For more information, visit the new Ambius website at www.ambius.com
Media Contact: Nancy Tamosaitis-Thompson Vorticom, Inc. 212.532.2208
Add comment December 19, 2009
Prolitec Taps The Power of Scent to Banish Birds From Buildings
MILWAUKEE, Oct. 26 /PRNewswire/ — Feathered friends wear out their welcome once they start roosting in the rafters above the prepared-foods section at a supermarket, or triggering the automatic doors at a big-box hardware store as they fly above heads of customers and cashiers. But a new bird-control system from Milwaukee-based Prolitec Inc., a leader in indoor air-quality systems and services, uses natural aromas to make birds head for the exit — for good.
“Because this bird-control system is always on, the birds don’t come back,” said Richard Weening, CEO of Prolitec. “That is a significant breakthrough.”
Branded “Avian Plus,”(TM) the new system was created by Prolitec’s Aerobiology and Infection-Control Unit. It is available in the United States from Mission View, Calif.-based Bird-B-Gone, Inc., a Prolitec distribution partner and leading provider of pest bird deterrents. The new system will be available from Bird-B-Gone’s pest-control clients in approximately 52 metropolitan areas.
“The bird control market worldwide is growing 20% annually and consists of hundreds of products, each with varying degrees of success,” noted Bruce Donoho, owner of Bird-B-Gone, which has manufactured and distributed bird control products worldwide since 1992. “Being the leader in bird control means that we have a responsibility to offer only the most effective products to our wide base of customers. We’re honored to partner with Prolitec in introducing and distributing the Avian Plus System. It offers significant advantages in the bird hazing product category and we’re excited about its potential.”
Avian Plus uses a proprietary formulation of fragrance and flavor ingredients engineered to be pleasant for humans but unpleasant for birds. Prolitec’s patented “always on” micro-droplet delivery systems ensure continuous bird control by maintaining a minute concentration of the fragrance in the rafters and other locations frequented by pest birds.
In the past, owners and managers of high-ceilinged structures like warehouses, big-box stores and airplane hangers have either used cumbersome netting or mist-sprayers and foggers to spray the rafters with a bird repellant. “The birds would scram, but only temporarily,” Weening noted, “and the foggers would leave residues on surfaces.” Prolitec’s delivery systems, by contrast, keep birds out of enclosed spaces for good by maintaining a constant level of bird-repelling scent within targeted areas. “The ‘always-on’ continuous-control approach is a significant improvement over fogging,” he said.
Moreover, Prolitec delivery systems such as the Air/Q 1100 employ patented micro-droplet technology that uses a fraction of the liquid formulation required for more conventional systems. “Prolitec’s micro-droplets are a million times lighter than conventional aerosol droplets and, ounce-for-ounce, have 10,000- times more exposed surface area,” Weening said. “In short, a little bit goes a very long way.”
Avian Plus has an on-board computer that enables users to control the scent-effect intensity and daily start and stop times.
Prolitec offers wall-mounted, HVAC-integrated or freestanding Air/Q systems that disperse the scent in spaces as small as a single room and as large as a whole building. Avian Plus can be used in conjunction with modified units that include accelerators designed to direct the scent formulation up into the rafters. Maintenance of these systems is as simple as a 30-second change of a recyclable cartridge. Avian Plus comes in two scent formulations: linen and fruit.
Beloved as they are in nature, birds carry over 60 diseases transmittable to humans, and their roosts and nests can also host ecto-parasites like bird mites. Commonly labeled as pest birds in the United States, species such as the feral pigeon, the English starling and the house sparrow pose serious problems in airplane hangers, retail stores, warehouses, restaurants and other businesses.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-treatment and air care technologies including odor control, ambient scenting and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the U.S. and in 20 countries around the world. Prolitec’s Aerobiology and Infection Control Unit develops human-safe and green systems for controlling pests and killing airborne and surface bacteria and viruses.
About Bird-B-Gone
Bird-B-Gone Inc. (http://birdbgone.com) is the leading manufacturer of bird deterrents and is dedicated to solving pest bird problems. The business of bird control is constantly changing and is loaded with products and services with varied successes as bird barriers. Because Bird-B-Gone, Inc. is only involved with bird control, it is our business to stay on top of this evolution and provide our customers only the best in products and service.
Source: PR Newswire
Add comment October 27, 2009
The smells of NY

Think you know what NY smells like in summer? Where do you suppose you are if what you’re smelling is laundry, beer, juniper and hair wax? If you can’t get to NY yourself to figure it out, try using this smell map of NY from a recent NY Times.
Author and illustrator Jason Logan tackles the regions of Manhattan the way a biologist might document life in various micro climates. One smell at a time.
Link: New York Times
Add comment September 4, 2009
bebe Launches New Fragrance Using Prolitec’s In-Store Delivery System
Retailer uses cutting-edge Air/Q(TM) technology to introduce shoppers to its new signature scent
MILWAUKEE, WI — August 21, 2009 — bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new “signature” scent now wafts through select areas of bebe’s stores via the Air/Q(TM) Adjustable Room Air Freshener(TM) — a miniaturized and fully programmable version of Prolitec’s ambient-scenting technology, which is already in use at many of the world’s finest hotels, resorts and spas.
“Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance,” explained Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself — a very powerful combination.”
“With Prolitec’s innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent,” commented Manny Mashouf, Chairman & CEO, bebe stores, inc. “This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual mannerand, based on initial results, we are encouraged by the overwhelming response.”The retailer licensed the new fragrance through France’s Inter Parfums, Inc. (Nasdaq GS: IPAR), which collaborates with noted designers such as Francis Kurkdjian to manufacture and distribute prestige perfumes and cosmetics for the likes of Burberry, Paul Smith, S.T. Dupont and Van Cleef & Arpels.
Inter Parfums chose the bebe fragrance for its first-ever foray into automated ambient sampling, said Andy Clarke, President of Inter Parfums USA LLC, Specialty Retail Division. “Ambient scenting is one of the hottest trends in retail, and many companies are keenly interested in new approaches to ambient sampling that are more efficient than, say, paying a person to spray a new perfume on shoppers’ wrists as they walk in the store,” he noted. “At the same time, many retailers do not want any remnant of an in-store fragrance to last on the ready-to-wear clothing they sell. These stores need to be able to control the intensity and range of the automated ambient sampling technology they use to an extraordinary degree. This is precisely what Prolitec’s Air/Q system offers.”
A sleek, five-inch cube handsome enough to be on display but small enough to be hidden away, Air/Q(TM) is the only fully adjustable room air freshener on the market today. Scent intensity levels can be set from ‘1′ to ‘50,’ to precisely match room sizes and user tastes. The device can also be programmed to start and stop at certain times each day.”
Prolitec’s patented micro-droplet technology delivers a uniform scent impact with an ultra-low quantity of fragrance in the air — less than one molecule in every 1 million. “By combining an ultra-low concentration of fragrance with a ’smart’ and environmentally sensible delivery system, retailers can communicate to customers with scent as never before,” Bensinger said.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About bebe
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 308 stores, of which 211 are bebe stores, 34 are 2b bebe stores, 62 are BEBE SPORT stores and one is a bebe accessories store. These stores are located in the United States, the U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.
About Inter Parfums
Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Paul Smith, S.T. Dupont, Christian Lacroix, Quiksilver/Roxy, and Van Cleef & Arpels. The Company also owns Lanvin Perfumes and Nickel S.A., a men’s skin care company. It also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company, Brooks Brothers and as announced above, bebe stores. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance related products. The Company’s products are sold in over 120 countries worldwide.
Add comment August 21, 2009
Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
SPA-QUALITY SCENTING TECHNOLOGY COMES TO THE HOME—AND DESKTOP
–Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
MILWAUKEE (7/7/09) – The world’s most elegant hotels, resorts, spas and retail shops have long understood the power of scent to improve the customer experience. Now, thanks to the introduction of Prolitec Inc.’s new Air/Q™ Whole Room Air Freshener™, homeowners can use a sleek, miniaturized version of the company’s highly popular commercial scenting technology to erase odors and enhance the ambiance of any room—without the safety and environmental issues associated with most other air freshening methods.
Air/Q™ is a sleek five-inch cube, handsome enough to be on display and small enough to be hidden away. The system can be adjusted for any size room and homeowner preference for scent strength. Air/Q™ works continuously to erase odors, including pet and common household odors, while also maintaining a consistent level of scent. Homeowners can choose from a dozen of Prolitec’s most popular commercial scents, including Clear Sky, Lemon Verbena, Rose and Peony, and Mojito.
“Air/Q™ is the first and the only fully adjustable room air freshener on the market today,” said Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “Scent intensity levels can be set from ‘1’ to ‘50,’ to precisely match room size and user tastes. Air/Q™ can be programmed to start and stop at certain times each day. Most of all, Air/Q™ is the greenest, safest way to kill odor and introduce scent into the air. It is the same technology proven effective in demanding commercial settings, but miniaturized for home use.”
The Air/Q™ is available for purchase at www.airq.com, which also offers accessories and refill cartridges of proprietary scents.
Prolitec’s new Air/Q™ comes at a time when consumers are spending more hours at home and have an even greater interest in the use of scent to improve the home environment. This has created a booming market for household air-care products that is estimated at $8 billion a year, including scented candles. At the same time, however, consumers are increasingly aware of the potentially harmful consequences of open-flame candles and the soot they produce, as well as the VOCs emitted by some other home air fresheners. “Air/Q™ was created to address the deficiencies of low-performance, traditional air fresheners. Some of these have safety issues. None is adjustable to room size and the consumer’s taste, nor do these old-fashioned approaches provide a uniform scent effect,” Bensinger noted.
To that end, Air/Q™ takes advantage of Prolitec’s patented micro-droplet technology, which erases odors and delivers a uniform scent effect impact with an ultra-low quantity of scent: less than 1 molecule for every million compared with 20,000 per million from conventional aerosols. “This extremely low quantity of scent formulation, free of harmful VOCs, makes us the greenest way to scent a home,” Bensinger said.
The launch of the Air/Q™ Whole Room Air Freshener follows the recent introduction of the Air/Q™ Whole House Air Freshener™ or “WHAF,” which is installed in the home heating and air conditioning system. The WHAF is available through selected heating, ventilation and air conditioning contractors throughout the U.S.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world. Prolitec also sells scent systems for the home at www.airq.com.
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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, AirQinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net
Add comment July 7, 2009
Olfactory biometrics to be used in fraud prevention
So much for that signature on your credit card. Soon you won’t need to sign it at all, because it will smell like you. American Express has filed a patent on olfactory biometrics technology that will add a customer’s “smellprint” to their credit card. Store clerks using e-nose technology would sniff the card, then the customer, looking for a match. Read more at Best Mode.
Add comment June 4, 2009
NYC hosts surreal, scented environment
Giant nylon stockings filled with aromatic spices are hanging from the ceiling of NYC’s Park Avenue Armory. The scented socks are part of “Anthropodino,” a surreal, psychedelic, earthy environment created by Brazilian artist Ernesto Neto. Experience it through June 14 at the Park Avenue Armory at 67th Street; (212) 616-3930, armoryonpark.org.
Read more at the New York Times.
3 comments May 16, 2009

